Diana Washe : Woman Crush Wednesday

My name is Diana Washe, I am a Johannesburg based mother to two handsome boys who are 6 and 3.  I’m also a full time Digital Marketer, Post-Grad student, an entrepreneur and an upcoming life coach.
How did you get to where you are today?
Businesswise I can never talk about my business without including my story.”  My business was born out of depression.  After tragically loosing my husband when I was 6 months pregnant; I was diagnosed with depression.  My Grief Counsellor advised me to look for a hobby I can do in between our sessions, then I would go back and we talk about what  would have made. I still remember the very first item I created; I sew up some Ankara fabric and covered my new baby’s shoe with it.  I posted on Facebook page and I received positive feedback from my Counsellor and Facebook friends.  From then on every sample got more encouraging feedback until people started offering to pay for my products.
At first I was very hesitant until I gave it a go, I thought to myself, why not?  I’m enjoying making these accessories why not get paid for doing something I love?  It has not been an easy journey, as a single mother, full time employment, being a student and being the Creative Director of my business Shaina. As the Creative Director I come up with concepts and have to make some of the products myself and sometimes I outsource labour. My business is growing steadily at a pace I can manage and get to enjoy life while I’m at it. Earlier in the year I showcased at the Soweto Fashion Week, which is a fashion show for upcoming designers!
Who or what keeps you going?
God has been faithful and amazing in my life, without Him I would not be where I am today.  I don’t want to let Him down. I even renamed myself to Dianawashe because I am His.  My children also keep me going. I want to give them a “normal” life; I don’t want them to physically feel the gap left by their dad. The smiles on their faces and when they brag about me makes me push a mile further in everything I do!  I have an amazing support system in the form of family and friends.   My love for finer things in life is the other main reason I keep going.  I love champagne, wine, WiFI, All Stars, Mac, Fenty Beauty among other things, there is no way these things will buy themselves, I have to keep going to keep the ka-ching ka-ching coming!
What have you learned about being an entrepreneur?
My business is only 3 years old. I’m still a work in progress and so far I have learnt that:
  • sometimes you need to work smarter not harder,
  • don’t put all your eggs in one basket,
  • diversify!


What exactly does your business entail?
I can safely say I do my life; my business is an extension of my life!  I love fashion, I love prints, I hoard accessories. I’m a very crafty creative being. I hand make African inspired accessories and bags. I make trendy and fancy accessories for vibrant young adults. I fuse different textures with African print to make affordable luxurious clutch bags and bow-ties. I am a Serial Entrepreneur!  I live in light bulb moments.
There are more lines from Shaina that are coming and I’m adding another wing to my business which is very exciting.   Follow me on my Instagram Page there is exciting business chapter coming up!
What are the 5 words that people use to describe you?
Bubbly, Talkative, Gwara, (what’s the English word by the way?), Loving, Kind-Hearted
What is your favourite quote or saying?
Lets just make them two..
  1. I refuse to be ordinary my kids are watching!
  2. Life is short.  Be silly, have fun, love the people who treat you right.  Forget the ones who don’t, regret nothing, believe everything happens for a reason AND buy those shoes!  Never forget God above all else.

Where can readers find you on social media?
Twitter: @dianawashe
Instagram: @mylife.andkids
Business Instagram: @shainaonline
©MaKupsy 2017



5 thoughts on “Diana Washe : Woman Crush Wednesday

  1. Reblogged this on and commented:
    Hey Lovelies (still looking for a good catchy name for yáll). I hope I find you well, I have been fine but busy as hell, with what I don’t know. I always have a lot to share but putting “pen to paper” is a problem.

    I had promised you a WCW series but well well things happen I have not been able to do that. It’s only a few times you crush on someone and they crush on you too like genuinely crush on you. Makupsy crushes on me, I crush hard on this girl, no homo!

    I have been following her blog for a number of years now, way before I became a wanna be blogger, I am today. She is my spirit animal, she is living my life. The main and major reason I love and crush hard on her is her free-spiritedness – Zimbos will understand this better. She writes from her heart no-holds-barred kind cash talk, she calls a spade a spade. Coming from rich cultural background, we were raised never to speak about sex, up to this day I do not speak openly about sex . It is taboo or should I say people shy away to talk about sex – but Makupsy does. Makupys talks about love, relationships, her experiences etc. I used to be that person who could talk about everything and anything until life happened. I used to be very liberal like Makupsy. She talks about everything and anything that comes to her mind.

    The second reason why I crush on her is because she is my blogger crush. This woman is so consistent with her blog. I post at most two posts per month but during the month of September she posted everyday. Her posts are very diverse from personal, fitness, guest bloggers, to personal stuff.

    She started her fitness journey right in front of my eyes. She is a very dedicated fitness fanatic. I love her spirit, she doesn’t give up. I have tried to join all her challenges from blogging to fitness journey but commitment and me are water and oil. This girl is my spirit animal – she is living my life, I would love to be liberal again, I love to blog like her, I would love to run daily like her but there can only be one Makupsy. Keep pushing, keep doing what you doing you motivate me so much. one day I will wear that crop top, I will have that 6 pack like you, I will blog until kingdom come. I hope to meet her one of these fine days.

    Here is to my WCW @Makupsy on all social media pages. Below is when she crushed on me. Today I am crushing right back at you killing two birds with one stone, new blog and reblogging.

    Stay blessed



    Liked by 1 person

    • Ohhh what a lovely message, thank you so much for the warm words. I never in my wildest dreams thought anyone would crush on my craziness but I’m glad someone understands my need to speak my mind. Our culture has good intentions but the only problem is that it seems stagnant but that’s why we are here, to shift the perspective, times have changed.

      You are an amazing goal getter and I too wish to be more like you when I grow up 🙂


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