My name is Diana Washe, I am a Johannesburg based mother to two handsome boys who are 6 and 3. I’m also a full time Digital Marketer, Post-Grad student, an entrepreneur and an upcoming life coach.
How did you get to where you are today?
Businesswise I can never talk about my business without including my story.” My business was born out of depression. After tragically loosing my husband when I was 6 months pregnant; I was diagnosed with depression. My Grief Counsellor advised me to look for a hobby I can do in between our sessions, then I would go back and we talk about what would have made. I still remember the very first item I created; I sew up some Ankara fabric and covered my new baby’s shoe with it. I posted on Facebook page and I received positive feedback from my Counsellor and Facebook friends. From then on every sample got more encouraging feedback until people started offering to pay for my products.
At first I was very hesitant until I gave it a go, I thought to myself, why not? I’m enjoying making these accessories why not get paid for doing something I love? It has not been an easy journey, as a single mother, full time employment, being a student and being the Creative Director of my business Shaina. As the Creative Director I come up with concepts and have to make some of the products myself and sometimes I outsource labour. My business is growing steadily at a pace I can manage and get to enjoy life while I’m at it. Earlier in the year I showcased at the Soweto Fashion Week, which is a fashion show for upcoming designers!
Who or what keeps you going?
God has been faithful and amazing in my life, without Him I would not be where I am today. I don’t want to let Him down. I even renamed myself to Dianawashe because I am His. My children also keep me going. I want to give them a “normal” life; I don’t want them to physically feel the gap left by their dad. The smiles on their faces and when they brag about me makes me push a mile further in everything I do! I have an amazing support system in the form of family and friends. My love for finer things in life is the other main reason I keep going. I love champagne, wine, WiFI, All Stars, Mac, Fenty Beauty among other things, there is no way these things will buy themselves, I have to keep going to keep the ka-ching ka-ching coming!
What have you learned about being an entrepreneur?
My business is only 3 years old. I’m still a work in progress and so far I have learnt that:
- sometimes you need to work smarter not harder,
- don’t put all your eggs in one basket,
What exactly does your business entail?
I can safely say I do my life; my business is an extension of my life! I love fashion, I love prints, I hoard accessories. I’m a very crafty creative being. I hand make African inspired accessories and bags. I make trendy and fancy accessories for vibrant young adults. I fuse different textures with African print to make affordable luxurious clutch bags and bow-ties. I am a Serial Entrepreneur! I live in light bulb moments.
There are more lines from Shaina that are coming and I’m adding another wing to my business which is very exciting. Follow me on my Instagram Page there is exciting business chapter coming up!
What are the 5 words that people use to describe you?
Bubbly, Talkative, Gwara, (what’s the English word by the way?), Loving, Kind-Hearted
What is your favourite quote or saying?
Lets just make them two..
- I refuse to be ordinary my kids are watching!
Life is short. Be silly, have fun, love the people who treat you right. Forget the ones who don’t, regret nothing, believe everything happens for a reason AND buy those shoes! Never forget God above all else.
Where can readers find you on social media?
Business Instagram: @shainaonline