Social Media has taken the world by storm and has not left Zimbabweans behind. Most people are on most social media platforms and loving it. However, from my personal observation there seems to be a lack of social media etiquette with most people and I will address some of the experiences I face every other day.
Links, Links and More Links!
I get it, you are trying to push your work through your social media platforms but have you ever stopped to think that maybe just maybe it’s a bit overboard? Just yesterday I had to unfollow a few people on Twitter because I felt spammed. I had observed it over time but yesterday was my breaking point. How are nearly 20 of your Tweets all about links directing me to your work? Are you an automated machine? Is there no human being behind your account? Whatever happened to maybe talking about the weather or engaging with your followers on whichever subject they might trending? I know it’s your account and you can do as you please but if you want people to actually get interested in what you have to share then perhaps you need to consider actually talking to them instead of force feeding them with your work. A simple retweet, a reply or a genuine compliment will go a long way.
Still on the subject of spamming; if there is one thing that really grates on my nerves it has to be broadcast messages on WhatsApp! I believe if you have my number in your contacts it means we at least know each other on a “hi hi” basis. With that in mind I also think that if you want to bombard me with your products, links and posters then by all means at least have some form of conversation with me. I’m not saying send me a good morning message everyday; just a simple occasional hello message or even a comment on a status update to show that I’m not in your phone for decorational purposes will suffice. I actually now have a few people that I automatically know are simply forwarding their links the moment their name pops up on my notifications. Stop it! Actually, I have asked some contacts to stop adding me to their broadcast list, I just think it’s rude and unnecessary especially if you don’t even have the decency to make conversation with me.
I have 6,744 followers on Twitter. Before you get shocked by the number, I have been on Twitter since 2011 so my following has grown organically. One thing I can tell you for free is that in order to grow your followers you need to interact with them. It can be a retweet, sharing their work, event or simply liking their tweet. I don’t follow back a lot of people BUT I will respond to almost every mention on my timeline because I believe everyone has something they can teach you no matter how big or small it might be. Interacting with your followers makes you approachable and being approachable leaves you open to a world of opportunities. Trust me, I know this, I live this.
Facebook Business Pages
Dear Facebook Business Pages who do not give adequate information, what are you doing? When you send incomplete messages what’s supposed to happen? You want me, your potential customer, the one you want money from, to pick up the phone to call or WhatsApp you or send you a private message??? What in the world is going on with you? Let me give you a few examples:
- I’m selling A, B, C please WhatsApp for price.
- 2 bedroom flat to rent price negotiable (how do you not know how much you want to rent out your property for?)
- Friday Special, lamb chops and a salad (no price included on the image posted)
Then customers start responding asking how much, where do we find you, which methods of payment are available and guess what, no one replies and yet this is 2017 where everything moves at the speed of lightning. How are you going to give your customers quality service if you can’t even respond to their questions? The common excuse I hear is “We are not always on Facebook”. Funny! Why then do you have an account if you don’t want to manage it?
Thankfully there are some pages that actually do a fantastic job when it comes to being responsive and helpful and you check them out. My top 2 favourites are Chop Chop Brazillian Steak House and TBagsZim please take notes, they are on the right path.
Update Your Information
This means your contact number, social media accounts and your websites. It’s not a good look when a customer follows a link only to find that it’s broken or no longer exists. It simply screams disorganised and you definitely don’t want customers to think that way about your business.
Please also take time to check for grammatical errors when you post your content. You don’t want to come of as careless. Our gadgets are loaded with applications that spell check, kindly use them. I think I’m the pettiest customer you will ever come across and if your advert has grammatical errors I lose interest real quick.
That said, please bear in mind that people don’t have time and if you keep them waiting for too long they will move on to the next reliable source. Options aplenty.
Do you have any social media etiquette tips to add on? Sharing is caring.