Afronomads: Are two sisters (Tariro and Chiedza) based in Zimbabwe that create travel content on YouTube. They share their experience and tips on travelling around Zimbabwe and Africa. They started Vlogging in April 2018 and they have been releasing content of places to travel in Zimbabwe including Chimanimani, Victoria Falls, Nyanga (Mutarazi Falls) and several African countries including Mozambique and South Africa.
Vlogging and content creation is slowly becoming big in Zimbabwe. Anyone can start a YouTube Channel; you don’t have to be a professional videographer or have gone to school for it. What will make you stand out is consistency and the work you put in creating your vlogs. If you are a blogger who wants to expand their brand to creating videos on YouTube or for Facebook, or you are just curious about the world of vlogging, here are tips that will help you succeed.
Find your passion
- Create content that you can build effortlessly. It may be comedy, beauty, fashion, lifestyle, book reviews, fitness, travel, faith, food, technology, gaming, song reviews; it can literally be anything.Create content that will reflect your authentic self. Most viewers or subscribers are interested in something that will either entertain them or add value to them. As you grow, you are building a relationship with your subscribers and this is chance where you can expand your channel to other things that you love, it may be sharing bits and pieces of your life or other things that you find interesting.
- Once you have found your passion, it’s time to shoot your videos. Always film your videos in landscape (horizontally) especially if you are creating content for YouTube, you are able to fit more in the frame compared to filming vertically. When you shoot your video in portrait form (vertically), they will have black bars which usually don’t look nice and well thought out. However, since Instagram introduced IG videosand when you want to create content for your Instagram followers, vlogging vertically will work perfectly for this specific platform. When shooting your videos, play around with your camera or phone. There are so many transitions that you can do with just your camera. Sometimes, it’s great to plan your video before shooting, this will make it easier for you even when you start editing.
Start with what you have
- Start with the equipment that you have. When we started vlogging or creating content, we used our cellphones. To this day, we use our phones as well as a DSLR camera. While quality is important, it’s the content that you are creating that will capture your audience. Focus more on learning different skills that will improve your content. When vlogging with your phone, use the back camera for better quality and when importing the footage, transfer the files with your USB cable or via Bluetooth to maintain the quality of your video. Applications such as WhatsApp and email will distort your video quality!
Capture the audience from the get go!
- Start your video with the most interesting part it can be a blooper or a hilarious moment or anything you feel might let the person who clicked your video want to see more. People easily get bored and no one wants to waste their data #Whyisdatasoexpensive #reducedataprices #contentcreatorsneedlovetoo! So from the get go, start your vlog with a bang! This however doesn’t mean that it has to be staged, let it be organic moments from your footage. Since data is expensive, try to make your videos short, making your videos under 15 minutes is usually good when you are still starting out.
- Being in front of the camera can be one of the hardest things to do. The first vlogs you may feel awkward or uncomfortable but as you continue creating content you will get the hang of it and feel more comfortable. Be yourself and have your own style of vlogging. You can draw inspiration from other content creators and from that, you figure out how you can make it your own (this may take time but be patient your style will soon reveal itself). Being authentic includes interacting with your audience and asking for their opinions on certain topics.
- If you are a beauty or fashion content creator or basically create videos that don’t require too much movement; we recommend shooting in natural light, in most cases in front of the window. It works! The more you progress, you can purchase a ring light or soft boxes (umbrella lights) but natural light is always the best. Make an extra effort to film your videos during the day.
- This is probably one of the most difficult part of content creation or one of the things that stop aspiring content creators to start a YouTube channel; but this is the fun part and where your video comes to life. There are a lot of free editing softwares as long as you have a computer or a phone. For Microsoft– Windows Filmmaker is a good start although it is limited. Wondershare filmora is another great software that is free (although there is an option to upgrade). For Apple users– iMovie is a great free software as well as Wondershare. For our first video, we used Wondershare Filmora. You can watch the video here. As you progress with editing, Adobe Premier Pro and Final Cut Pro are great editing softwares that will take your content to another level! To level up your content, you can use sounds, emojis, photos or GIFs and all of these are a free download away from making your content great. To put more information on your video about your social media handles search on YouTube for free lower third designs and you can edit your name on your videos.
- Music. If you are going to create content on YouTube. It is best to use non copyright music. YouTube has a lot of free music and you can get some from SoundCloud. The risk in using copyright music is that your video maybe taken down or the audio will be removed. Another option would be to ask for permission to local artists to use their music. Make sure your music is in sync with the mood of your video.
- Thumbnail and title of your video. A thumbnail is one of the things that makes a person consider watching your video or not. Let your thumbnail tell a story (a thumbnail is the cover of your video). A subscriber or non subscriber should be drawn to your video just by looking at the thumbnail. Canva and PicsArt are great free apps for creating thumbnails. When deciding on a title for your video, choose an interesting title but never click bait (put a misleading title or a title that has nothing to do with the video). This will put a bad taste on the subscribers.
- Collaborate! There is so much power in collaborations. Link up with other YouTubers and creatives. This will be great for your audience as you are trying to bring more diversity to your channel.
Practice, practice, practice! The more you shoot and edit your videos, the better you become! Never stop learning and improving your craft. There is a lot of material on YouTube on how to improve your vlogging skills. Your first video will probably be terrible but the fact that you uploaded that video means that you are willing to put in the work. So enjoy the journey, don’t rush the process of wanting to be great, it will all come together as you continue to put in the work.
Thank you to Tariro and Chiedza for these amazing Vlogging Tips. You can find them on social media on:
Do you have any more additional tips and tricks for content creation? Which ones are some of your favourite YouTube Channels? Please share, I’d love to hear from you.