How To Find Out Your Most Fulfilling Blogging Niche

When I started blogging I had a lot of online critics. I concluded that that’s what happens when you put your thoughts out there for the world to see. One person tweeted saying “what sort of blogging is that”?  It stung, in my world, I was expressing myself the best way I knew how and to have someone else think it wasn’t good enough nearly led me to give up on a new hobby I was enjoying. To my surprise, one woman reached out to me and she encouraged me to keep writing. She told me that my blog was my space, a place to have my voice heard and my stories shared. She inspired my blog tagline. I embraced her advice and continued to write, without a niche in mind but still, I shared my experiences one post at a time.

Bloggin niche makupsy

Image from Pinterest

6 years later and I’m still churning out content weekly. Where did time go and where do some of these topic ideas even come from? Maybe I can write about that in my next blog post? Today I want to help you figure out what your blog niche is and how you can welcome it with open arms.

1. What Are You Well Informed About?

This one was easy for me. My blog was inspired by heartbreak and that’s all I wrote about for the longest time. When I look at my  WordPress blog insights readers stop by to read mostly about relationships and personal (read that as sex) posts.  With that information at hand, I run with it and deliver juicy stories you can’t resist reading. Like this post; Sex On The First Date it’s the most popular post with over 100 likes! Write about what your readers love the most. They will keep coming back for more!

2. What Tickles Your Fancy?

It could be anything. Some people enjoy wearing makeup, others love to travel while a handful like to eat out. Whatever you’re passionate about works in your favour. For someone like me who likes the finer things in life; writing about my eat-out experiences is one of my favourite things to do. Not only do I get to share mouth-watering pictures but I give you ideas of what you can try out the next time you have a date. I save you a phonecall because I share all the useful information you need at the end of the post.

MaKupsy Restaurant Review

A meal from one of my favourite restaurants in town 🙂

3. Don’t Follow The Crowd

It’s easy to want to do exactly what your friends are doing or what your favourite blogger does. Where’s the uniqueness in that? You want to stand out and have people know that this is your work the moment they start reading it. Your signature might be your catchy blog titles, the playful words you use or the high-quality images that go with your work. Whatever happens, stay true to you.  Noone can be you and that’s your superpower!

So how do long does it take to figure out what your blogging niche is? It depends on the individual in question. It took me a couple of months to understand that I was a personal blogger because I mostly share my innermost thoughts and feelings. Couple that with other topics but the top theme in my work is personal experiences.

It might take you a longer or shorter time. Whichever way it works out give yourself time before putting yourself in a box. Allow your work to guide you. It’s the only way you will find the most fulfilling blogging niche.

fitness blogger makupsy

Image from Pinterest


*Top Secret Tip*

If you really want to stand out in the blogging world, choose a niche that most people aren’t a part of. I’m the only Fitness Blogger in Zimbabwe and that dear reader is how I stand out from the crowd. Oh, you thought I only had this blog. I’m a woman of many talents…

Have you figured out what your blogging niche is or you’re still riding the wave trying to figure things out?

©MaKupsy 2020

WordCamp Harare 2018

WordCamp is a conference that focuses on everything WordPress.  WordPress is the simplest, most popular way to create your own website or blog.  I had the pleasure of being one of the WordCamp Speakers in Harare this year.  The WordCamp theme for 2018 was Business and Tech Aligned. I have two blogs I currently run on WordPress.  My Lifestyle Blog and my Fitness Blog.  I’ve been a WordPress user for the past 4 years and one of the main things I love about it is how user friendly it is.

WORD CAMP 2018 Fitness Bae.jpg

Part of my fitness blog mission statement reads:

 “Fitness Bae works towards enhancing the lives of the community through support, encouragement, mental and physical health awareness activities.”

When I started my fitness blog my goal was to reach as many people as possible and change their lives with one blog post at a time.  The plan was to make Fitness Bae  a household name, the moment anyone thought of fitness the first person who was supposed to come to mind was going to be Fitness Bae.  I’ve had my fitness blog for the past two years and to have it recognised by an entire WordPress community after all the hard work I’ve put into it means everything to me.  I happen to be the only Fitness Blogger in Zimbabwe and that truly is a big deal.  The fact that I got to combine two things that I love, blogging and fitness made this WordCamp experience double the fun. Never in my wildest dreams did I think that having two separate blogs would work for the greater good and actually have one of my mission statements accomplished.

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I attended the WordCamp to share both my Fitness and WordPress journey.  The first thing I did when I got up to speak was to ask everyone to stand up and get moving.  We did a few exercise moves before we jumped into my speaking segment.   However, if you haven’t done a presentation before please learn from my mistake.  DO NOT put everything on your presentation; put your ideas down in bullet or numbered points and then expand on them during your talk.  You want your audience to focus on what you’re saying not reading your very colourful work.  Despite that I made sure I kept my audience engaged and ended the session with another exercise routine.

WORD CAMP 2018 -104

It was great to mix and mingle with people with the same passion for content creation.  I didn’t realise that there were so many WordPress users in Harare alone.  Day 1 of WordCamp had about 70 attendees.  I couldn’t make it for Day 2 which was Contributor Day but I’ll certainly attend next year and bring my daughter along; I know she’ll love it, she’s a tech savvy little person.

WordCamp Harare 2018 Food.jpg

My favourite time of day 🙂



Laptop swag



WordCamp Harare 2018

Some of the nuggets I got from attending WordCamp were:

  • Disney, Sony, Facebook are some of the top companies that use WordPress.
  • Keep your customers and consumers engaged.
  • Sell people an experience.
  • Become an authority in your niche.

You can follow #wchre18 hash tag on Twitter to see what other WordPress users had to say about the event on the day.

My Fitness Blog is

The most popular posts from my Fitness Blog are;

Meal Prep For Beginners

I Found My Purpose

My Banting Journey

What has been your biggest achievement this year?  Let’s talk about it in the comments section.

©MaKupsy 2018